About us

Hello! I am a mother of four beautiful children living in California. There’s nothing more extraordinary than how I started making skin-care products.

Before starting my company, I had always searched for natural and non-toxic skincare alternatives for my family. I have always been a hard-worker, and I take things very seriously, never leave things half done, and do not give up easily. Because of my strong-willed and ambitious character, I feel that every product I make can always be improved.

When I first started, I thought about the dilemma that many people faced. Most skincare products were generally full of chemicals and weren't very effective, and the ones that were would still most likely contain many harmful chemical ingredients. I was determined to solve this problem, and utilized my knowledge of Asian holistic beauty and skincare to craft my own natural skincare products that I eventually nurtured into a brand. I hope that one day my brand can achieve the level of success that mainstream brands have achieved.

My products bring the best of both worlds. They are natural, non-toxic, efficient, and effective. I always aim to create them such that they can be used by people of different ethnicities and skin types.

There are many natural skin care products on the market with simple formulas that can easily be replicated and improved. There is simply nothing special about a product with generic ingredients and formulas. Many customers nowadays are asking and looking for more than just the same.

Now more than ever, people are seeking truly effective products, regardless of the price. These health-conscious people are willing to spend over $100 on a name-brand face cream because it is the best available to them. Often, these face creams are over-priced, and their power comes solely from the name on the packaging. Not only do they charge customers absurd amounts for something generic, but they also contain toxic, unnatural chemicals. Some customers are finally fed up with this ordeal, and are demanding just what my company makes -- non-toxic and highly effective products.

I have to admit that I was among those who were blinded by pretty packaging, labels, and brands. I often also had the misconception of natural products somehow being ineffective because I believed in the heavily marketed mainstream skincare products. But now, I care about the ingredients in the product, not the pretty packaging or the name on the packaging. And at the same time, I want products that work and make me feel beautiful!

My customers in the U.S. are often familiar with Asian beauty and skin care products. From Chinese medicine-inspired regiments to Japanese and Korean skin care, I am deeply inspired by my own Chinese roots and am very lucky to be able to find wonderful beauty ingredients in the U.S. They are natural and a mixture of Chinese and Western cultures. When I look deeper into each individual ingredient, I am like a child in a candy shop, eyes wide open in wonder. I am constantly formulating and creating new products that bring the best from both unique cultures.

My formulas are unique, non-toxic, and carefully handcrafted in small batches to ensure the best quality and freshness in each product. My products provide maximum results without harsh and harmful ingredients.